STAND
Fundraising Campaign
Lead Producer & Trip Leader
For IJM's largest annual fundraising campaign, Stand, I served as the Lead Producer and co-led the creative concept development and materials. I played a key role in shaping the campaign's film narrative, tagline, and call-to-action while managing the film contractor sourcing, hiring, and relationship coordination.
From planning and co-leading the international production trip to the Philippines to developing a comprehensive campaign toolkit, I worked to ensure the strategy and resources were adaptable for global advancement offices to connect with diverse audiences, markets, and platforms.
The campaign, Stand, is a call to action to bring freedom to children exploited in sexual violence. It equips partners to deliver a compelling message: Every child deserves a life free from sexual exploitation, and this freedom is possible. By partnering with IJM, donors can help rescue victims, restore survivors, and hold criminals accountable, making a tangible impact.
THE TRUTH ABOUT HOPE
Lead Producer & Trip Leader
The International Justice Mission Cceative team was asked to create a video product that would capture the essence of IJM as an organization. Since IJM engages in a variety of case work types and in over 22 countries around the world, this presented a creative challenge. As Senior Producer, I spearheaded this project process from concept to execution. Crafting a compelling creative pitch, I envisioned a visual narrative that both invited viewers into the dark reality of everyday violence that exists in the world, while also inviting them into the hope of the justice movement that they can be a part of.
I led and coordinated the international content gathering trip, arranging the filming schedule travel, accommodations, etc. My responsibilities included creative direction to comprehensive logistical coordination. Working seamlessly with external contractors and our production team, as well as our global staff and partners, I helped ensure a smooth and efficient operation.
Leading on this project was not only a professional milestone for me, but also one of my favorite experiences to date. Collaborating with a diverse team from around the world and navigating the intricacies of international content creation allowed me to combine my passion for storytelling and connecting with people. The opportunity to bring the brand of International Justice Mission to life through this video was truly rewarding, and I am proud to have played a role in conveying the urgent message of hope and justice.
